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TUXIDO CLASSIC

Original Price
8,99 лв.
Price
7,99 лв.

TUXIDO EXTRA LOVE

Original Price
8,99 лв.
Price
7,99 лв.

TUXIDO ULTRA THIN

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8,99 лв.
Price
7,99 лв.

TUXIDO DOTTED

Original Price
8,99 лв.
Price
7,99 лв.

Petya Klimentova is a communications expert. She graduated with a master’s degree from the Faculty of Slavic Studies at the St. Kliment Ohridski Sofia University. Since 2007 she has worked in the Press Center of CITUB, National System "112", UNICEF Bulgaria and PROFON. Petya specialized in "PR and New Digital Media" at the National University of Singapore. In 2017 she laid the foundations for the public relations and marketing of TUXIDO Bulgaria - a Bulgarian condoms company. She is doing a PhD in Sociology at the Institute for the Study of Societies and Knowledge, Bulgarian Academy of Sciences. Petya speaks fluently Polish and English and improves her German and Russian. She is married, with a child.

- What is your Agenda at TUXIDO? Tell us more about your work? What are your most difficult tasks and projects at the moment?

- My Agenda is dynamic. Above all, establishing relationships with partners from the non-governmental and business sectors is challenging, as the company is operating for a year now. On the other hand, we are actively creating a record of youth oriented tailor made successful campaigns and events that change the public attitude about sexual health in Bulgaria. People see how we can listen to them and learn about the real problems they face. In this way we can provide them with the most useful information, while at the same time remain fresh and fun. We gain experience and knowledge from established partners and friends, such as the Bulgarian Family Planning Association, the Bulgarian Youth Forum, the Bulgarian Association of Medical Students, the Bulgarian Economic Forum, the University of Library Science and Information Technologies, the dermatologist Dr. Rossitsa Dencheva.

One of the hardest tasks and projects upcoming is to reach out to school children. Already at the age of 13, they have their own ideas about what is happening in between a man and a woman intimately. And these notions are often based on excerpts of films, gossips between grown-up students, scenes between parents they saw by accident. This often leads to wrong impressions which can be frightening or provoke reckless actions without realizing the consequences. Of course, our goal is first and foremost to approach with careful understanding of the imagination and curiosity. We aim to explain what really matters: maintaining excellent hygiene, protecting their privacy, managing their self-esteem, respecting the feelings and needs of the other - everything that helps young people build a healthy intimate relationship, even from the first and most innocent experience with love. Here, our most important allies are parents and teachers.

- How do you assess the overall market situation for this product category? Do you think this is a very active market in terms of activities, projects, new innovations...?

- There are several competitors - condom manufacturers in Bulgaria that are known on the international market for years, and which are considered to justify their price. Although only the market leader is actively engaged in advertising, the constant repetition of its name in the public sphere creates the impression that it is also the most active brand. For TUXIDO on the other hand, it is important to change attitude among people, to help young men and women take informed decisions about themselves. We are investing in our core competence, which is to advocate for sexual health. One of our biggest stretches is to find a balance between investing into the market with huge budgets and being close to our client as with campaigns for example. Where to spend the money first?

Nevertheless, people already notice that we are the only ones to offer reasonable price for uncompromising quality. This I consider to be the most efficient innovation in the sector – to continue development of projects with a social value, regardless of the company size. We remain critical of our results - we analyze, change the template of our ideas and the spectrum we want to cover. Our team is attacking the same problem with different approaches until uncovering the right method. We recreate on a larger scale those events that have proved to be successful and have the strongest mutual benefit /for the company and its audiences/ and provoke interest among the society.

3. What is your personal agenda? What makes you happy? What would you like to share with us?

- I would like to be a good example for my children in any possible way. Not to hinder them to be free-minded, as well as realizing their responsibilities. I wish for my closed ones to be healthy, without suffering lack of my attention. Of course, this is not always possible, but I am happy when we are together and find common language and interests, although everyone has a different idea of entertainment. I dream of living in a more settled and just country. I try to contribute for this through my work at TUXIDO as well, because I believe that this company can change things for the better.

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